A “status run” is when a Delta SkyMiles Member takes an unnecessary flight towards the end of the year with the goal of racking up points to reach the next status tier. If this sounds inefficient and time-consuming, it’s because it is. So, during the month of November, when people usually take these runs, we decided to give people an alternative:

The Window Seat Shop.
A store that lets you get a head start on reaching the next status tier by doing what you’d already be doing in preparation for the holidays: shopping.

Found at JFK and filled with sustainable, handcrafted items made by small businesses from destinations Delta flies to all over the world, the premise of the store was simple: every item purchased put the equivalent amount of MQDs back into people’s SkyMiles accounts.

Within one day of opening, the online store sold out of all inventory and at JFK, a line wrapped through Terminal 4.

WITH: Bowook Yoon & Kirbe Bostick
PARTNERS: Studio Butch & Haus
FEATURED IN: Travel+Leisure, Time Out, Adage, Adweek, Business Traveler, and more